Overview

MBA in Marketing is one of the oldest yet trending specialization in the field of MBA. The course has become popular given the wide range of on-demand job opportunities. This 2-year2 year post-graduate course provides a cumulative learning module including skills of leadership, business development, marketing & advertisement, brand promotions as well as sales. The student learns various tricks and tactics of brand promotions, understands the target audience, and learns the art of selling.

Today every national and international business considers its sales & marketing as a major department. This further enhanced the scope of studying MBA in Marketing. In 2021, an MBA in Marketing is well trending among the millennials as the entire digital marketing space remains to explore.

Almost every B school and Institutes offers PGDM and MBA programs in Marketing based on the respective entrance exams. The program includes an academic syllabus as well as an internship completion of the degree. Keep reading for further details about the course.

Program Details

An MBA in Marketing is a 2 years post-graduation program offered in all the colleges as a classroom program or via online classes. The program intends to support and guide the students in developing their strategic thinking, entrepreneurial skills, interpersonal skills, leadership, and other skills required for management.

Syllabus

The syllabus covered in the 8 semester includes the following subjects;

  • Marketing Executive
  • Consumer and Brand Insight Strategy
  • Digital Marketing and Social Media Management
  • Operations Management
  • Product Positioning and Marketing Strategy
  • Forecasting, Modelling and Marketing Strategy
  • Salesforce management
  • International and Multi-national Marketing

Eligibility Criteria

Admission to a PGDM or an MBA program in Sales & Marketing specialization is offered to a candidate based on their scores in respective entrance exams. After qualifying, the candidate has to sit for a group discussion and qualify for a personal interview to get the final call letter into the Bschool.

However, the only eligibility criteria for applying to an MBA is

The student must have passed their basic graduation degree with a minimum aggregate of 50% marks.

Some of the common entrance exams for MBA in Marketing are;

  1. CAT
  2. MAT
  3. XAT
  4. SNAP
  5. NMAT by GMAC

Future Scope

The future for business across the globe is all about marketing and with more digitalization going on, it’s more about digital marketing. The sector has seen tremendous growth in recent years and it is projected to be one of the highest sectors generating popular jobs.

An MBA in Marketing is always suggested to bring stable and high-paid job opportunities.

Today top organizations try hiring skilled sales and marketing people to drive their business. They also offer salary packages that can go up 17-20 LPA. Not only the salary, but this dynamic specialization also allows the student to choose from a range of career options including sales, customer management, brand consultant, digital marketer, and a lot of others.

Studies wanting to study more also has an option to go for a Ph.D. in Marketing for more specified and in-depth learning of marketing techniques.

Top Colleges for MBA in Marketing in India.

  1. IIM Lucknow
  2. IIM Ahmedabad
  3. Department of Management Studies, IIT Delhi
  4. XLRI – Xavier School of Management
  5. MDI Gurgaon – Management Development Studies
  6. IIT Roorkee
  7. Symbiosis Institute of Business Management, Pune
  8. Ramaiah Insitute of Technology, Bangalore
  9. DoMS IIT Madras – Department of Management Studies
  10. New Delhi Insititute of Management

FAQ

Some of the top job profiles offered to an MBA in Marketing include;

    1. Marketing Manager
    2. Business Development Manager
    3. Media Planner
    4. Market Research Analyst
    5. Brand Manager

The average fee to top colleges is INR 1,00,000 for studying MBA in Marketing

An MBA in Marketing program is a 2 years post-graduate course divided into 8 semesters.